What is Digital Advertising?
Digital advertising is the method of reching out to target audience of your business using paid advertising options provided by various online platforms. Online plaforms comprises of both social and non-social platforms.
In which platform should I advertise?
Every businesses have their own target audiene and most importantly their platform strategies. Each online platform may have different set of target groups. Choice of platform depends upon various factors like whom are you trying to reach, what are your trying to advertise, what is the intended action you want them to take and even which time period are you trying to communicate.
Which are the platforms that CM would help with?
CM has strong expertise and are pioneers in the filed of Digital Advertising. We can help businesses design, develop, execute and measure online advertising campaigns on Facebook, Instagram, Google Search and Display Network, LinkedIn, Twitter, blog networks, use content recommendation engines like Taboola, Outbrain etc.
What actions would audience take?
Digital advertising can help businesses to reach large number of audience and can encourage them to take actions like - following social media page / handle, watch videos about your business or product, register for a product or service on your website, buy a new product from you ecommerce store, call or message your business for enquiry or sales, participate in a contest on social media, engage with posts, tweets etc.
When you spend money and effort on creating amazing content for social media, digital advertising helps the content to reach large number of relavent audience ensuring ROI for your brand's social media plan. At CM, we help you achieve the best results.
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